Culture and Lifestyle

Article

Consumer Reactions To Likes And Comments Received In Social Network Sites

Consumers increasingly post comments on brand profile pages and quite often they also get feedback either as likes or as comments to their posts from other consumers. In this research we analyze how Read More »

Date: 06/03/2014
Author: Salvador Ruiz De Maya, Maria Sicilia, Mariola Palazon
Contributor: eb™ Research Team
Article

Identity Transition And Consumer Behavior

This research aims at investigating the effect of identity transition on consumer behavior. Indeed, despite marketing literature recognizes that identity changes over time (for instance when one gets Read More »

Date: 06/03/2014
Author: Maria Cristina Cito, Elisa Montaguti, Alessandra Zammit
Contributor: eb™ Research Team
Article

Cultural Effects Of Social Exclusion On Conspicuous Consumption And Charitable Helping

Consumer responses to social exclusion depend on which needs are threatened, but there are cultural differences in exclusion effects on needs-threats. For Koreans (Americans), being rejected Read More »

Date: 06/03/2014
Author: L. J. Shrum, Jaehoon Lee
Contributor: eb™ Research Team
Article

The Effectiveness Of Normative Messages On Sustainable Product Decisions And The Moderating Role Of

Social norms play an important role in shaping environmentally conscious purchase decisions. However, individuals are often part of many different groups resulting in a more complex social identity. Read More »

Date: 06/03/2014
Author: Kimberly Duval, Onur Bodur, Stephanie Peck
Contributor: eb™ Research Team
Article

The Impact Of Culture On Own-Label Brands Performance

Own-label brands performance varies enormously across countries, with high penetration in western countries but limited success in Eastern countries. This study investigates the impact of national Read More »

Date: 06/03/2014
Author: Nina Michaelidou, Tribikram Budhathoki, Julien Schmitt
Contributor: eb™ Research Team
CATEGORY