Culture and Lifestyle
I Feel Good! Destination Attractiveness And Travelers’ Emotional Responses: An Empirical Study In
In today’s growing tourism industry we need to understand what makes a destination more attractive and therefore more competitive. The aim of the present study is to define key factors of Read More »
Author: Alexandra Brunner-Sperdin, Bernd Frederik Reitsamer
Contributor: eb™ Research Team
Consumer Reactions To Likes And Comments Received In Social Network Sites
Consumers increasingly post comments on brand profile pages and quite often they also get feedback either as likes or as comments to their posts from other consumers. In this research we analyze how Read More »
Author: Salvador Ruiz De Maya, Maria Sicilia, Mariola Palazon
Contributor: eb™ Research Team
Identity Transition And Consumer Behavior
This research aims at investigating the effect of identity transition on consumer behavior. Indeed, despite marketing literature recognizes that identity changes over time (for instance when one gets Read More »
Author: Maria Cristina Cito, Elisa Montaguti, Alessandra Zammit
Contributor: eb™ Research Team
Cultural Effects Of Social Exclusion On Conspicuous Consumption And Charitable Helping
Consumer responses to social exclusion depend on which needs are threatened, but there are cultural differences in exclusion effects on needs-threats. For Koreans (Americans), being rejected Read More »
The Effectiveness Of Normative Messages On Sustainable Product Decisions And The Moderating Role Of
Social norms play an important role in shaping environmentally conscious purchase decisions. However, individuals are often part of many different groups resulting in a more complex social identity. Read More »
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