Culture and Lifestyle
The Safety Of (status) Objects: An Investigation Of How Status Consumption Buffers Existential
This project contributes to the literature on the consequences of materialism. In particular, two studies are reported that suggest that materialistic consumers buffer their existential insecurity Read More »
Fear Of Missing Out: Is Voyeurism Driving Teen Consumption Of Social Media?
This paper examines the role of voyeurism in motivating teen use of social network sites (SNS). our aim was to understand the purpose, benefits and importance of teen social monitoring activities in Read More »
Luxury Experiences Over The Life Course: Insights Into Generation Y
This study adopts a life course perspective to broaden our current understanding of the complex nature of consumer luxury experiences. Narrative biographical interviews with members of Generation Y Read More »
Author: Sylvia Von Wallpach, Martina Bauer, Andrea Hemetsberger, Ingrid Probst, Katharina Auer-Srnka
Contributor: eb™ Research Team
Weather, Affect, And Consumption: The Moderating Role Of Gender And Product Nature
While affect has been suggested as the driver of weather-consumption relationship, the when and why of it are not understood. Across four studies, that span national surveys and experimental studies, Read More »
The Impact Of Chinese Culture And Negative Emotions Towards Luxury Consumption: A Study Of Chinese
Researchers have been widely focused on the positive emotions that consumers acquire from luxury consumption while the negative emotions emerge from luxury consumption have rarely been studied. Read More »
Author: Juzi Zhou, Martin J. Liu, Ruizhi Yuan, Zhenzhi Guan, Jun Luo
Contributor: eb™ Research Team
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Accountability, Philosophy and the Natural Environment
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The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
07/04/2017