The study highlights an emerging market – the life history business – which enables people to preserve individual and family memory. These services are developing as their target clientele – Read More »
Materialism, defined as a focus on the acquisition and possession of material objects, is described as an essential component of the social value system of societies (Burroughs and Rindfleisch 2002). Read More »
We present a framework that explains how consumers evaluate experiences before consumption, and how this evaluation differs from that of products. We suggest that experiences are evaluated closer to Read More »
The mental rigidity of ideological conservatives, known as the rigidity-of-the-right, is well-documented. In their thorough review, Jost et al. (2003, 352) conclude that “by far the most convincing Read More »
Dweck, Chiu, and Hong (1995) identify two distinct implicit self-theories—entity vs. incremental theory. People who endorse entity theory (entity theorists) believe that their personal traits Read More »