Culture and Lifestyle

Article

Ask And You Shall (Not) Receive: Close Friends Prioritize Relational Signalling Over Recipient

Imagine your birthday is approaching and a friend asks you what you want as a birthday gift. You consider for a moment, then tell your friend exactly what you want. When your birthday arrives, does Read More »

Date: 2013
Author: Morgan Ward, Susan Broniarczyk
Contributor: eb™ Research Team
Article

Postmodern Cultural Complexities: The Two Worlds On Cuba Street

This paper presents a Design Research project investigating the cultural worlds found on Cuba Street in Wellington, New Zealand. The work demonstrates that the known culture of Cuba in the geographic Read More »

Date: 2013
Author: Sharon Schembri, Matthew Ellingsen
Contributor: eb™ Research Team
Article

Cognition, Culture And Consumption In The Afterlife

Consumer behavior theory is grounded in the here and now, yet consumers may be influenced by beliefs concerning the hereafter. How might our theories be altered, if consumer projections of the Read More »

Date: 2013
Author: Elizabeth Hirschman, Russell Belk, Ayalla Ruvio
Contributor: eb™ Research Team
Article

Implementing Intuitive Decisions

Deliberative decision strategies have historically been considered the surest path to sound decisions, but recent evidence suggests that intuitive strategies may be equally effective. By relying upon Read More »

Date: 2013
Author: Sam Maglio
Contributor: eb™ Research Team
Article

The End Of Stigma? Understanding The Dynamics Of Legitimization In The Context Of TV Series

This research focuses on the consumption practices and meanings associated with television series. Specifically, we investigate the tensions in consumer narratives arising from traditionally Read More »

Date: 2013
Author: Stephanie Feiereisen, Dina Rasolofoarison, Kristine de Valck, Julien Schmitt
Contributor: eb™ Research Team
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