Recent consumer research has examined the influence of existential insecurity on a variety of consumption-related behaviors. Drawing upon Terror Management Theory, this research suggests that in Read More »
Pride is as an emotional response to success or achievement (Lazarus 1991; MacInnis and Patrick 2006; Mukhopadhyay and Johar 2007), in which the self is attributed as having achieved an important Read More »
When it comes to women’s body ideals, is it true that thin is in? Or is shapely sexy? The answer to this question varies considerably across cultures. Although ultra-thin female models are Read More »
The concept of nostalgia has played an important role in consumer research for the last decades. Its main conceptualization is one of “bitter-sweet” feelings of longing for a past considered as Read More »
Consumer acculturation is commonly understood as a process of physical movement and the resulting adaptation to the cultural environment in one country by persons from another country (Peñaloza Read More »