Culture and Lifestyle
Camaraderie In Crime: Shared Self-control Decisions And Affiliation
Self-control decisions very often involve an element of both social influence and social consequence, and consumers exhibiting high levels of self-control experience greater social acceptance for a Read More »
Conspicuous Consumption, Relationships And Rivals: Women’s Luxury Products As Signals To Other
A designer handbag found on the shelves of stores such as Neiman Marcus, Saks Fifth Avenue, or Nordstrom costs anywhere from several hundred to several thousand dollars. Yet an average American woman Read More »
The Impact Of Comparisons With Others On Creativity Outcomes
From scrapbooking to gift designing, from online co-creation (e.g., “My Starbucks Idea”) to customization (e.g., NikeID customization service), people often undertake the role of designer. The Read More »
Towards Understanding Creative Ingenuity In Dire Situations
From deadly natural disasters to terrorism and wars to violent crimes, today’s 24/7 media constantly exposes us to information that makes our own mortality salient. At times, we may even be quite Read More »
Is She My New Friend? The Effect Of Social Exclusion On Consumer Preference For Anthropomorphized
Anthropomorphism, defined as the tendency of seeing human characteristics in non-human agents (Epley, Waytz, and Cacioppo 2007), is often used in marketing communications. For example, marketers Read More »
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