Culture and Lifestyle

Article

Framing Across Cultures: Preferences For Different Message Framing Options

While there is an increasing body of knowledge of how cultural values play a part in international communication, there is still a lack of research looking at if and how cross-cultural differences Read More »

Date: 11/03/2010
Author: Stephan Dahl
Contributor: eb™ Research Team
Article

BRAND AND HUMAN PERSONALITY CONGRUENCE: DOES CULTURE MATTER?

The paper explores whether culture influences human and brand personality congruence. It evaluates differences between preference levels of consumers from Norway and Turkey with respect to brand Read More »

Date: 2011
Author: Burak Tunca, Rotem Shneor, Canan Eryigit
Contributor: eb™ Research Team
Article

MOVING ON FROM THE BEACH: MEDITERRANEAN DESTINATION DEVELOPMENT FOR TWENTY-FIRST CENTURY MARKETS

This paper contends that significant changes in the values and expectations of northern European leisure markets mean that the nature and characteristics of conventional resort destinations in the Read More »

Date: 2011
Author: Chris Stone
Contributor: eb™ Research Team
Article

CROSS-CULTURAL TOURIST BEHAVIOR IN CULTURAL EVENT TOURISM

Purpose – The aim of this study was focussed on an investigation of the tourist behavior who make a cultural journey for the purpose of attending an event, both at the stage of taking decisions Read More »

Date: 2011
Author: Ana R. Pertejo, Ana M. González Fernández , Carmen Rodríguez Santos
Contributor: eb™ Research Team
Article

THE NEGOTIATING CULTURE IN FRANCE: A QUALITATIVE STUDY

We are making four contributions. First, a mix of academic as well as practitioner approaches. Second, our study builds on previous studies about French culture by using an in-depth qualitative Read More »

Date: 2011
Author: Enrique Ogliastri, María Isabel Rendón, Mauricio Rivera, Sébastien Fosse
Contributor: eb™ Research Team
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