Culture and Lifestyle
The Wireless Good Samaritan: Pro-social Behavior In Mobile Networks
A growing body of research on individual and group behavior in digital social networks (Borgatti et al. 2009; Eagle, Pentland, and Lazer 2009; Kossinets and Watts 2006; Lazer et al. 2009; Onnela et Read More »
Happiness From Ordinary And Extraordinary Experiences
How should we invest our finite resources to maximize our happiness? One influential stream of literature finds that experiential purchases bring greater happiness than material purchases (e.g., Van Read More »
Power And Brand Compatibility In Close Relationships: A Dyadic Investigation
Although consumers often evaluate, purchase, and consume brands in the presence of others, relatively little is known about the role that brand preferences play in close relationships. To fill this Read More »
Author: Grainne M. Fitzsimons, Danielle J. Brick, Tanya L. Chartrand, Gavan J. Fitzsimons
Contributor: eb™ Research Team
The Psychophysics Of Humor
Psychological distance (due to the passage of time, degree of social familiarity, differences between geographical locations, or degree of reality) is an important factor in transforming tragedy into Read More »
Philosophies Of Happiness: Preferences For Experienced And Remembered Happiness
Which life would you prefer: a life where you experience happiness on a moment-to-moment basis such that you feel happy during your life; or a life that you reflect back on and feel happy thinking Read More »
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