Culture and Lifestyle
Colour Me Morally: White And Black Products Influence Prosocial Behaviours
Television and movie characters who wear white clothes are the “good guys” and those who wear black ones are the “bad guys”. In the English language, “black-hearted” means wicked and Read More »
Anticipating Variety Reduces Satiation From A Current Experience
There are many factors that influence our enjoyment and satiation from a current experience. Among them we have, the initial utility we derive from it (Coombs and Avrunin 1977), the objective Read More »
All That Glitters Is Gold: Conspicuous Sensory Consumption As A Means For Self-Worth Restoration
Sensory consumption is understood to be consumption of products or experiences that engages the senses of the consumer; a consumption experience that is processed through one or more of the five Read More »
The Pursuit Of Happiness: Can It Make You Happy?
The pursuit of happiness has preoccupied philosophers, psychologists, and economists, amongst others. Recently, it has been investigated empirically, with results appearing to support the perspective Read More »
Author: Lauren Cheatham, Kelly Goldsmith, David Gal, Raj Raghunathan
Contributor: eb™ Research Team
“Wait… Was I Supposed To Grow Up?” Consumers’ Adventures In Wonderland
Nowadays, one can buy colorful cake lollipops, shower gels made of “magical leaves”, to enter a store selling human size LEGO just next to sex toys, and to sleep in hotels offering Batman’s Read More »
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