The sharp decrease of cinema attendance and the emergence of new ways of watching movies invites to a deeper insight into the behaviour of films’ consumers. We analyse the Spanish filmgoers with a Read More »
This paper investigates the phenomena of consumer tribes by reflecting on a traditional tribal system, the New Zealand Māori, to uncover tribal structures, ways of interacting and how resources are Read More »
The essay analyses various intertextual figures and metafictional aspects of Iris Murdoch’s novel The Sea, The Sea, published in 1978. This text can be considered, in nuce, a dialogue: on one hand, Read More »
How do companies persuade consumers to buy their products? They have many ways such as advertising, sales promotion, free product trials, etc. However, non-profit organizations face a unique Read More »
Previous research on the social modeling of food intake has shown that individuals’ food consumption is strongly influenced by the food consumption of their eating companions, that is, individuals Read More »