Start-Up Revolution In India: Current Developments And Prospective Growth
The government's efforts to foster innovation for the expansion of entrepreneurship and sustainable development are discussed in this article analyses the current innovation environment, its
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05/12/2023
• #Political Initiative
Impact Of Artificial Intelligence On Business And Society
This study investigates how artificial intelligence (AI) affects society and commercial operations. AI technology is becoming more and more integrated into a variety of businesses, which is changing
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05/12/2023
• #ESG
Factors Affecting Investors Behaviour Towards Various Investment Avenues
The study examines investor behavior to pinpoint potential investment opportunities in Punjab's Ludhiana area. An investment is a financial channel which is purchased with the hope that its value
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05/12/2023
• #Investor Relations Management
Color Correct: the Interactive Effects of Food Label Coloring and Food type on Health Perceptions
The purpose of the study is to examine the effects of food label coloring in interaction with food types (healthy and unhealthy) on consumer food healthiness perceptions. The theories of heuristic
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06/03/2014
• #Product Labeling
Creamy Red and Crunchy Blue? How Colour Interacts with Perceptions of texture
This study explores the sensory-marketing effects of crossmodal interaction between vision and haptic perceptions of texture. Specifically, we show that moving up the colour spectrum from red to blue
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06/03/2014
• #Marketing
Visuo-Haptic Integration Increases Purchase Intentions via Processing Fluency
Consumers often touch products before reaching purchase decisions. However, no study thus far has conclusively clarified whether grasping products for a brief duration promotes purchase intentions.
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06/03/2014
• #New Products and Services
The High-Performance Heuristic: Developments In the Psychology Literature
Heuristics is a widely disseminated concept in marketing. Heuristic processes are usually associated with low involvement decisions and sub-cognitive choice processes. There is an almost universal
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06/03/2014
• #Marketing
Consumption Is Production. Home Made Pasta in Italy: the Object, the Self, the Others
Pasta has a long tradition in many cultures: in Italy, China, the Middle and the far East ordinary people prepare pasta out of a dough made of flour and water. In given conditions they do it on a
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06/03/2014
• #Food Standards