To explore and analyze explicit and implicit tourist attitudes towards destinations that are trying to project a sustainable image and the ones that are not doing so, a research was performed using a
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Researchers have recently begun to investigate the emotional reactions that lead to consumer boycotts and have suggested moral outrage as a key emotion. This paper extends our understanding of
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Ethics reveals to be a growing area of interest in business literature. Based initially on a cognitive-developmental approach, ethical decision making has progressively been understood as a
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Research on moral behavior has emphasized the role of emotions as a constitutive part of moral identity. This paper aims to describe the emotional self of responsible consumers, by identifying the
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Marketing plays an important role in implementing sustainable tourism. Lately, researchers, policy makers and practitioners have recognized the importance of understanding the promotion of
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This paper investigates the impact of economic animosity and nationalism on tourists’ behavior. Drawing from the literature on animosity, consumer ethnocentrism/ nationalism, and country image, it
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Guilt is relevant to a variety of consumption experiences and marketers have used advertising to arouse guilt as a way to stimulate sales. However, the ability of advertising to decrease guilt has
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As western consumers become more and more sensitive to the new societal and environmental stakes, the question still remains whether this has an effect on their consumption choices and behaviors.
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