Will My Followers Tweet? Predicting Twitter Engagement Using Machine Learning
Brand managers who are able to understand how social media is evolving first have an advantage over those who are slower to understand what their followers are doing. Despite the advantage such
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06/03/2014
• #Marketing Messaging
Effects of Owned and Earned Social Media and Paid Traditional Media on Consumer Mind-Set Metrics and Acquisition
This research provides insights into the effects of both owned (i.e., firm’s social media platform) and earned social media (i.e., consumer-initiated interactions with the firm on other social
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06/03/2014
• #Marketing
Price Complexity in Tariff Choice Situations: An Investigation of Service Type
In this paper we describe three experiments comparing customer responses to complex prices between four services: banking, flights, health clubs, and mobile communication. The first study analyzes
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06/03/2014
• #Marketing
Value Co-creation in Online Healthcare Communities: The Self- and Other-Focus in Online Postings
Health care customers increasingly use digital environments to take an active role in the creation of an optimal service experience. In online communities, patients share ideas, information and
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06/03/2014
• #Social Commerce
Taking Sides - How Service Frontline Employees Choose Between Their Company and Their Customers in Role Conflict Situations
Role conflict is a highly salient theme in the literature on service frontline employees. Despite this, we still know little about how frontline employees decide which side to favor when faced with
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06/03/2014
• #Customer Service
The Role of Perceived Employee Emotional Competence in Healthcare Services
The purpose of this study is to examine how healthcare clients’ perceptions of employee emotional competence (EEC), influences satisfaction and loyalty, specifically the role of rapport and trust
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06/03/2014
• #Employment Standards
It is All About the Perceived Consistency of the Retail Marketing Instruments When Creating a Strong Retail Brand
This article addresses how the perceived consistency of different retailer attributes affects customer-based retail brand equity when considering retailers as brands. It investigates the antecedents
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06/03/2014
• #Marketing
Linear and Non-linear Effects of Price and Non-price Related Antecedents on Retailers’ Price Image
Retailers’ pricing has become one of the most important topics for profitability as they are operating on razor-thin margins. A key problem is to understand how customers perceive retailers’
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06/03/2014
• #Marketing