How the Attractiveness of the Context Influences Perceived Product Attractiveness: the Role of Consumers’ Product Familiarity
Research has examined the determinants of product attractiveness. However, prior studies have neglected the context, in which products are presented. Drawing on social cognition theory, we examine
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06/03/2014
• #Marketing
Phonetic Symbolism Effects on Consumer Evaluations of Spokesperson Characteristics
This study investigates the effect of phonetic symbolism on consumer evaluations of abstract spokesperson characteristics, namely, friendliness, masculinity and attractiveness. Two between subjects
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06/03/2014
• #Marketing
Comparative Advertising’s Novelty and Persuasion Outcomes: Insights from France, United Kingdom and United States
Considering that novelty increases information processing but decreases perceived believability as well, we conducted a cross-national study in three countries (France, UK, and USA) to examine the
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06/03/2014
• #Marketing
Same Message, Different Ad Framing: The Moderating Role of Need for Cognition
Advertisers choose among different ad claims when framing messages about new entrants. This paper proposes that different claims evoke different memory structures (semantic vs. episodic), and that
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06/03/2014
• #Marketing Messaging
Effects of Advertising for Future Products on the Consumer’s Attitude
This exploratory work focuses on the consumer’s responses to the effect of advertising for preannounced products and tries to extend the model of Dahlen et al., (2011) by analysing the possible
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06/03/2014
• #Marketing Messaging
Post-Consumptive Experience of Wellness & Spa Tourism – How Re-Experiencing the Past Promotes Tourists’ Behavioral Intentions
This research investigates the impact of sensorimotor perceptions in wellness settings on tourists’ cognitive and behavioral responses. We introduce re-experience, a cognitive measure that captures
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06/03/2014
• #Marketing
Emotional Experiences and Value Perception in Tourism Services: A Phenomenological Exploration
Literature emphasizes the role of emotional experiences in tourism services. In addition, customers’ value expectations are rather high when it comes to their leisure time and utilization of
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06/03/2014
• #Social Impact
I Feel Good! Destination Attractiveness and Travelers’ Emotional Responses: An Empirical Study in Alpine Winter Destinations
In today’s growing tourism industry we need to understand what makes a destination more attractive and therefore more competitive. The aim of the present study is to define key factors of
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06/03/2014
• #Culture and Lifestyle