Cognitive, Attitudinal and Behavioral Variables As Predictors of Energy Saving Behavior Among Employees
This paper responds to the corporate social responsibility (CSR) literature’s calls for further research at the micro level by studying the effects of attitudes, norms and subjective knowledge on
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06/03/2014
• #Corporate Social Responsibility
Cross-Cultural Differences in the Formation of Attitudes and Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium and Italy
We propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn affect the attitude towards eco-friendly electric
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06/03/2014
• #Environment and Nature
Brand and Social Network Community Commitment in Brand Fan Pages in Social Media
This paper investigates the impact of social network community commitment (SnCC) and brand community commitment (BCC) on usage of brand fan pages in social media, repurchase intention and
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06/03/2014
• #Corporate Image
Social Media and Consumers’ Reactions to Brand Crisis: The Case of Barilla
Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and react to crises. This research explores whether social media audience and mass media audience react
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06/03/2014
• #Corporate Image
An Exploratory Study of Customer-Based Brand Equity on Facebook
The emergence of digital social networks as mass media has considerably increased the academic research interest in this area. The following is an exploratory ethnographic case study to trace the
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06/03/2014
• #Marketing
Does Offline Brand Advertising Affect Online Conversations?
Marketers are shifting advertising spend from offline to online. However, ignoring the offline advertising has its perils as creatives of offline advertisements are emotion laden. This research
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06/03/2014
• #Marketing Messaging
The Effect of the Content of Offline Advertising on Online Sentiment
User generated content (UGC) is an important diagnostic of consumer response. This study analyzes the impact of offline television advertising on UGC using a dynamic difference in difference
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06/03/2014
• #Marketing Messaging
Social Media Capability of Exporting Firms and Its Effects on Performance
Social media applications like Twitter, Facebook or LinkedIn have gained importance not only for private people but also for businesses. Our objective is to examine the extent to which the exporting
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06/03/2014
• #New Products and Services