The Color of Money - Towards the Influence of Payment Methods and Basket Price Judgments on the Overall Store Price Image
Prior research has investigated the effect of cash and card payments on consumer behavior, but the growing trend of payment with a mobile device hasn’t been considered in the literature so fare.
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06/03/2014
• #Marketing
Religious Responses to “Selling Happiness”: Negative Consequences for Attitude Toward the Ad and Attitude Toward the Brand
Intuitively, appealing to people’s desire to be happy should be universally well received by consumers, or at least not harmful to consumer’s perceptions of a brand; almost everyone wants to be
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06/03/2014
• #Marketing
Complaining vs. Expressive Writing in Frustrating Product Experiences
The present study investigates the relative superiority of complaining vs. a new tool for airing frustrations with products, the expressive writing paradigm (Pennebacker 1997). Across two
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06/03/2014
• #Customer Satisfaction
Brand Lovers and Brand Haters: Product-Harm Crises as Antecedent of Brand Dispersion
This study examines the influence of recalls on the degree of polarization among consumers into brand haters and brand lovers. Analyses multi-industry product recalls in 2008-2011 together with daily
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06/03/2014
• #Product Quality
What Ties Customers to Hedonic and Utilitarian Services?
This paper develops a new conceptual framework with a complete set of relational bonds and examines how these bonds together with subjective norms and perceived difficulty influence repurchase
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06/03/2014
• #Customer Satisfaction
Service Fairness, Trustworthiness, and Trust: An Empirical Examination
Theorists and empirical researchers in marketing and other fields suggest that fairness is important in developing buyerseller relationships. However, the construct of fairness is still opaque and
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06/03/2014
• #Customer Satisfaction
Perceived Servicescapes: A Configural View & Implications for Behavioural Intentions
The extant literature in services provides ample evidence of the significant impact servicescapes have on consumers’ emotions, perceptions, and behaviour. Nonetheless, many empirical studies have
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06/03/2014
• #Marketing
Emotional Attachment Influence on Service Perception among Opinion Leaders. Evidence from an Art Venue
Conventional opinion leadership theory has traditionally dealt with the characteristics of an opinion leader and the domains where this behavior appears. Art organizations agree on the importance of
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06/03/2014
• #Marketing