The Lag-Users Method: A New Source of Idea Generation for New Products
Laggards are the last to adopt a product. Despite significant research on user-led innovation, prior literature ignores laggards’ impact on innovation. Companies cannot afford ignoring the input of
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06/03/2014
• #New Products and Services
Predicting the Innovator
Who are the innovative customers for new products? Despite considerable research in this area, a striking characteristic of innovators was identified over 35 years ago. In work since often
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06/03/2014
• #New Products and Services
Demand-Side Perspective of Technology Substitution: Disadopting Landlines For Mobile Phones
Some technologies are quickly supplanted by innovations, yet others continue co-existing with new technologies. Why? A new technology becomes a substitute only when consumers disadopt the incumbent
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06/03/2014
• #Environment and Nature
The Late Adopter Scale: A Tool to Identify Late Adopters of Technology Innovation
Literature on innovation mainly focuses on the early adopters. The first step to involve the late adopters in the process of innovation is to identify them. With this aim, we conduct two studies and
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06/03/2014
• #New Products and Services
Mobile Service Systems – A Conceptualization and Empirical investigation of Users’ Adoption
Recent innovation of service systems based on mobile networks span purposes such as communication (e.g., Snapchat), payment (e.g., Google Wallet) or couponing (e.g., SpotAd). These services are
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06/03/2014
• #New Products and Services
Framing Youth and Socio-Cultural Issues in Media and Online Discourse
This project explores the framing of youth and climate change: how frames of children are used to persuade adults about climate change, how frames of youth restrict youth access to climate change
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01/09/2018
• #Climate Change
Crowdfunding to Make A Difference: How the Number of Options Affects Prosocial Choice
Using field and laboratory studies, we examine prosocial decision making for crowdfunding social ventures. Our results reveal that for prosocial choices, the relationship between number of options
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06/03/2014
• #Social Impact
Identity Transition and Consumer Behavior
This research aims at investigating the effect of identity transition on consumer behavior. Indeed, despite marketing literature recognizes that identity changes over time (for instance when one gets
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06/03/2014
• #Culture and Lifestyle