Assessing the Effectiveness of Advertising for Behavioral Intentions: A Multilevel Analysis Across Countries
Extant research provides scant insight into the cross-national effectiveness of marketing communication aimed at engaging consumers and into the moderating role of national characteristics. We assess
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06/03/2014
• #Marketing
Customer Value Anticipation, Loyalty and Word-Of Mouth – A Cross-Cultural Study
Fierce global competition urges the requirement for companies to excel. As an effective strategic rationale, the customer value (CV) concept has been considered by researchers and practitioners
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06/03/2014
• #Competitiveness
Drivers of Life Satisfaction for the 50+-Consumer: Evidence from Four Western Countries
Marketing research usually focuses on the well-being of companies achieved by serving customer needs. This research takes a different view: it focuses on the well-being of consumers, specifically
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06/03/2014
• #Living Standards
Bargain Effectiveness in Differentiated Store Environments: When a Good Deal Goes Bad
Differentiation is necessary to survive in today’s homogeneous retail landscape. One way to differentiate is by making use of store atmospherics. However, other marketing tools such as offering a
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06/03/2014
• #Marketing
Aesthetics: Luxury or Necessity? Patronage Decisions in Conditions of Severe Economic Crisis
The aim of this paper is to examine the influence of store’s aesthetics on consumers’ emotions and how these emotions, in turn, influence patronage intention through the moderating effect of
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06/03/2014
• #Marketing
Does Creativity Matter for Store Window Displays?
Store window displays are highly important for retailers since they have the potential to draw traffic to the stores. Still, little is known about their influence on consumers. In this study we
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06/03/2014
• #Marketing
Which Dimensions of the Store Environment Irritate Customers? Evidence from three Retail Settings
Most previous studies on store atmospherics have focused on their impact on positive emotional customer responses. However, less pleasurable shopping experiences may also generate negative affective
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06/03/2014
• #Customer Satisfaction
Consumer Responses to Structural and Informational Components of Eco-Designed Packaging: The Role of Environmental Concern
Manufacturers are increasingly designing more sustainable packaging and consumers tend to evaluate sustainable initiatives positively. However, ecological stimuli can sometimes have a negative impact
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06/03/2014
• #Environment and Nature