A Study on Social Media as A Promotional Tool for Selecting Travel Destinations by People of Ahmedabad City
This study explores the efficacy of social media platforms as promotional tools for influencing travellers’ decisions in selecting their destinations. With the proliferation of social media usage
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12/26/2024
• #Marketing
Priority Sector Lending By Regional Rural Banks: A Case Study on Uttar Bihar Gramin Bank
Priority sector lending is an initiative by government of India to ensure flow of credit to underdeveloped sectors of the economy. The financial institutions situated within the boundaries of the
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05/12/2023
• #Developing World Investment
A Literature Review Study on Emotional Marketing and Consumer Behaviour in Indian Banking and Insurance Sector
Emotional marketing entails forging a profound connection between consumers and a product or brand by eliciting their emotions, thereby cultivating enduring and robust affiliations. This paper
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12/26/2024
• #Marketing
Beyond Green Promises: Ethics and Integrity in Green Marketing and Eco-Branding
In an age where sustainability drives consumer preferences and corporate strategies, green marketing and eco-branding have emerged as powerful tools. However, the ethical landscape surrounding these
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05/12/2023
• #Greenwashing
Higher Education: An Indian Scenario
During the colonial period, colonialism weighed heavily on the Indian economy and higher education system. In our country, higher education was not a top priority from colonial period. Some
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05/12/2023
• #Education and Training
Empowerment of the Muslim Woman in India: Issues and Strategies
The aim of the paper is to explore the level of empowerment of Muslim women in India through the analysis of their socioeconomic status and to find out the issues behind this. With 14.2% of the total
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05/12/2023
• #Economic Empowerment
A Study on Consumer Perception with Reference to Moment Marketing in Gen-Z And Gen-Y
The study on consumer perception with reference to moment marketing in Gen-Z and Gen-Y representing the younger consumer base, exhibit distinct preferences and behaviors in their interaction with
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12/26/2024
• #Marketing
Assessing Passengers’ Perception Towards Customer Relationship Management In Indian Airline Industry
Customer Relationship management is a crucial strategy which is adopted by every organization to improve its business and thus gaining competitive advantage over the rivals. Indian Aviation Industry
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05/12/2023
• #Customer Service