All Articles

Article
Delving Into the Profound Effect of Leveraging a Multitude of Sales Portals on Enhancing Client Satisfaction in Hashtechy in Ahmedabad City
The study aimed to explore the utilization of multiple sales channels for international business development in the Information Technology sector, focusing on Hashtechy in Ahmedabad. A key finding Read More »
Article
Impact of Advertisements on Consumer Behavior
In the past two decades, advertisements have become a crucial factor in shaping consumer buying behavior, driven by technological advancements and societal changes. Media communication, encompassing Read More »
Article
Study On Consumer Behavior Towards Hypermarket with Reference to Dmart in Ahmedabad
Consumer’s preference and requirements keeps changing and evolving with time. In earlier times, people shopped by going in various stores and comparing prices. This required a lot of effort, time Read More »
Article
Intake Of Protein Supplements Among Gym Users – A Review of Literature
As proportion of over-weight individuals increases due to sedentary lifestyles, the need for awareness of healthy lifestyles, especially maintaining a healthy body, is also on the rise. Due to lack Read More »
Article
Surge Of Indian E-Commerce During Pandemic: A Future Ahead
Purpose: Purpose of this paper is to study growth of E-commerce during Covid 19 and its future ahead in context to India. Design/Methodology/ Approach: Secondary data from Indian brand Equity Read More »
Article
Artificial intelligence and machine learning in business
By enabling decision-making based on data, technology, and intelligent interactions with customers, machine learning and artificial intelligence have completely transformed the business landscape. To Read More »
Article
Case Study: Work-Life Balance and Changing Lifestyles
This chapter explores the shifting landscape of work-life balance in the modern era, shaped by digital innovation, cultural evolution, and economic pressures. It provides a cross-disciplinary Read More »
Article
Circular Economy as a Pathway to Economic Efficiency: Evidence from the Manufacturing Sector
This study investigates the impact of circular economy (CE) strategies on economic efficiency within the manufacturing sector. With increasing demands for sustainable resource management and reduced Read More »
Be Our Next Contributor

If you are a journalist or scientist who wishes to share your articles with us, please join us here.