The study aimed to explore the utilization of multiple sales channels for international business development in the Information Technology sector, focusing on Hashtechy in Ahmedabad. A key finding
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In the past two decades, advertisements have become a crucial factor in shaping consumer buying behavior, driven by technological advancements and societal changes. Media communication, encompassing
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Consumer’s preference and requirements keeps changing and evolving with time. In earlier times, people shopped by going in various stores and comparing prices. This required a lot of effort, time
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As proportion of over-weight individuals increases due to sedentary lifestyles, the need for awareness of healthy lifestyles, especially maintaining a healthy body, is also on the rise. Due to lack
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Purpose: Purpose of this paper is to study growth of E-commerce during Covid 19 and its future ahead in context to India.
Design/Methodology/ Approach: Secondary data from Indian brand Equity
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By enabling decision-making based on data, technology, and intelligent interactions with customers, machine learning and artificial intelligence have completely transformed the business landscape. To
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This chapter explores the shifting landscape of work-life balance in the modern era, shaped by digital innovation, cultural evolution, and economic pressures. It provides a cross-disciplinary
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This study investigates the impact of circular economy (CE) strategies on economic efficiency within the manufacturing sector. With increasing demands for sustainable resource management and reduced
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