PENGARUH KETIDAKSEIMBANGAN DAN KOMPLEKSITAS INFORMASI LAPORAN KEBERLANJUTAN TERHADAP NIAT PERILAKU PRO LINGKUNGAN: STUDI EKSPERIMEN
This study aims to investigate the effect of information imbalance and information complexity on intentions to engage in pro-environmental behavior. This research employed a 2 × 2 factorial
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12/2022
• #Corporate Social Responsibility
Does brand experience translate into brand commitment?: A mediated moderation model of brand passion and perceived brand ethicality
In today's increasingly competitive and dynamic marketplace, achieving brand commitment is one of the ultimate goals for brands. Considering the heightened importance and relevance of brand's ethical
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05/18/2018
• #CSR Practice
Modelling mainstream consumer understanding of the ethical fashion message
The academic literature that explores consumer behaviour in relation to ethical fashion has, to date, emphasised the behaviour of the highly motivated ethical consumer. A number of ethical fashion
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2017
• #Ethical Lifestyle
The Influence of Store Design and Sustainable Sourcing on Consumer Perception of Young Generation Consumers at Starbucks in Indonesia
This study aims to analyze the influence of store design and sustainable sourcing on consumer perception at Starbucks, particularly among Indonesia's younger generations. Design encompasses visual
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11/2025
• #Corporate Social Responsibility
Seduced by Style: How Instagram Fashion Influencers Build Brand Loyalty Through Customer Engagement in Sustainable Consumption
This study explores how Instagram fashion influencers build brand loyalty through customer engagement within the framework of sustainable consumption. Grounded in the stimulus–organism–response
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09/02/2025
• #Corporate Social Responsibility
TRANSFORMING BUSINESS THROUGH SUSTAINABLE DIGITAL MARKETING: THE ROLE OF TECHNOLOGY AND INNOVATION IN SHAPING CONSUMER PURCHASE DECISIONS
This study explored how sustainable digital marketing strategies, strengthened by technological advancements and innovative practices, influenced consumer behavior and supported business
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10/2025
• #Technological Advancement
The Impact Of Influencer Marketing On Consumer Buying Behaviour
Due to the growth of social media in consumers’ daily life, promotion of goods and services shifted from traditional advertisement to digital word of mouth in the form of Influencer Marketing.
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05/12/2023
• #Marketing
The Psychology of Convenience in Quick Commerce Platforms
The grocery retail landscape in India has undergone a paradigm shift over the last few years. While traditional neighborhood Kirana stores remain relevant, the rapid emergence of quick commerce
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05/12/2023
• #Marketing