Factors Affecting Investors Behaviour Towards Various Investment Avenues

The study examines investor behavior to pinpoint potential investment opportunities in Punjab's Ludhiana area. An investment is a financial channel which is purchased with the hope that its value will rise quickly or that it will generate income for the investor in the future. Investor places money in a portfolio with the expectation that the asset will one day be sold for more money. This research sought to offer empirical proof about investor attitudes towards various assets. By analyzing numerous investment options, the paper assists investors in developing an investing plan. 200 investors in the Ludhiana district who hold various stocks can provide the data. The respondents and district are picked using the random sampling approach. The SPSS software will be used to analyze the data. The findings offer advice to both governments and investors on various investment opportunities in order to promote economic growth.