Influencers, Icons, and Illusions: Myth-Making in Indian Fashion
As the world faces the effects of climate change, and with fashion being a major contributor, the global industry is under pressure to incorporate sustainable practices. In India, fashion influencers
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06/30/2026
• #Greenwashing
Consumer perceptions of eco-friendly vs. conventional wines in Australia
Previous research has extensively studied consumer perceptions of organic food, but little is known about consumer perceptions of organic wine. Moreover, most studies focus on organic products,
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02/08/2010
• #Ethical Lifestyle
The impact of brand innovativeness on purchase intention: The mediating roles of brand genuinity and femvertising attitude
Femvertising, which is a combination of the terms 'feminism' and 'advertising,' refers to a shift in how women are typically portrayed in advertising campaigns by incorporating themes that support
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05/25/2025
• #Marketing
Gen Z’s Perception of Gender-Inclusive Brand Authenticity and Its Impact on Brand Trust in the Nigerian Fashion Industry
The increasing significance of Gen Z as a consumer segment is redefining Nigeria’s fashion industry, particularly within digitally active urban spaces. More than ever, Gen Z consumers judge brands
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06/18/2026
• #Marketing Messaging
Balancing the image and income: Organizational pride, corporate wear and employee remuneration conditions in institutions of higher learning
This study explores the relationship between organizational pride and corporate wear under remuneration conditions within institutions of higher learning in Zimbabwe through investigating the
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08/28/2025
• #Corporate Image
Beyond Rational Economic Man: A Three-Layer Model of Muslim Consumer Decision-Making Grounded in Maqasid al-Shariah and Khaldunian Social Theory
Purpose — This paper challenges the universal applicability of the Rational Economic Man (REM) model in Muslim-majority markets by developing a Three-Layer Model of Muslim consumer decision-making,
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2026
• #Consumer Activism
Subliminal Effect: Big Brands' Strategy to Convey Their Secret Message
Subliminal effects in advertising represent one of the most intriguing and contested dimensions of modern marketing. This paper investigates how major global brands strategically employ hidden cues,
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03/2025
• #Marketing
An analysis of experiential avoidance and how it affects consumer behavior, especially with the consumption of soft drink users
The researcher made an attempt to evaluate the experiential avoidance of soft drink users and its impact on consumer behaviour. The following concerns are addressed in the study: What is experiential
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03/20/2026
• #Consumer Protection