Cultural Integrity and Consumer Psychology: Ethical Positioning When Brand Values Meet Indigenous and Traditional Identities
Brands increasingly incorporate cultural symbols and traditional knowledge into products, often without permission or benefit-sharing, raising ethical concerns about cultural appropriation. This
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2026
• #Ethical Culture
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
For over two decades, marketing strategy has centered on the importance of being primarily market-driven to achieve superior customer-brand relationships and firm performance. However, changes in the
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02/2019
• #CSR Practice
Building Brands for a Sustainable Future: Integrating Strategy, Consumer Response and Ethical Communication
Aims: This review aims to explore how sustainable branding contributes to long-term brand equity through the integration of strategic positioning, consumer emotional engagement, and ethical
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05/19/2025
• #Greenwashing
The Role of Social Responsibility as a Mediating Variable in the Relationship between Corporate Ethics and Consumer Brand Loyalty (A Field Study of Customers of a Clean Energy Vehicle Replacement Initiative)
The study aimed to: identify the role of corporate social responsibility as a mediating variable in the relationship between corporate ethics and consumer brand loyalty. A field study was conducted
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07/2025
• #Corporate Social Responsibility
Determining Effective Sustainable Fashion Communication Strategies
This chapter investigates the current techniques employed by upcycled and sustainable fashion brands to communicate the features and benefits of their products, as well as their benefits to consumers
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05/2027
• #Corporate Social Responsibility
Influence of Celebrity Endorsement on Buying Behaviour of Sports Goods Consumers
Celebrity endorsement has become an influential promotional strategy in the sports goods market, where consumer choices are often shaped by aspiration, performance association, and brand image. This
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10/08/2025
• #Marketing
Anthropocene Crisis and Emergence of AI: An Eco-Critical Study of the Stone Goods and Bewilderment
This paper examines how contemporary eco-fiction deploys artificial intelligence as both narrative catalyst and thematic mirror for dealing with the issue of climate anxiety, focusing on Richard
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10/08/2025
• #Climate Change
Artificial Intelligence and Cyber Crime: Adequacy of the Indian Legal Framework
Artificial Intelligence (AI) has emerged as a powerful technological force reshaping digital governance, economic activity, and social interaction. However, its rapid integration into cyberspace has
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10/08/2025
• #Legislation