Women Entrepreneurship Initiative in KERALA: An Economic Evaluation
Kudumbashree Micro-Enterprises are small-scale income-generating units promoted under the Kudumbashree Mission of Kerala to alleviate poverty and empower women through entrepreneurship. They are
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10/08/2025
• #Economic Empowerment
The Foundations of AI-Driven Smart Curricula: From Adaptive Architectures to Wisdom-Oriented Educational Design
This paper contributes to the development of an overarching conceptual and methodological approach to AI-driven smart curricula by locating the place of knowledge engineering as their epistemic and
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10/08/2025
• #Technological Advancement
Gender and Advocacy: Social Causes and Brand Endorsements Among Global Social Media Influencers
This study explores the intersection of social advocacy and commercial brand endorsements, with a particular focus on the role of gender in shaping these dynamics. Drawing from Social Role Theory,
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02/09/2026
• #Awareness and Visibility
Role of Emotional Intelligence in Enhancing Job Satisfaction and Job Resilience: Empirical Evidence from a Kerala Media Organization
The satisfaction of a journalist depending on many factors like woekplace stress,personal life stress,salary,benefits,working hours. The challenges at the workplace negatively affects the journalists
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10/08/2025
• #Employee Satisfaction
Exploring Language Teachers’ Engagement Amid Adversity: A Qualitative Study of Grit, Professional Immunity, and Psychological Well-being
In recent years, language teachers have faced increasing professional demands arising from rapid educational change, institutional pressures, and heightened emotional and cognitive workloads. These
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10/08/2025
• #Employee Satisfaction
Behavioral Patterns in Technology Adoption
This paper explores behavioral patterns that influence technology adoption among diverse demographic groups. It examines factors that help or stop individuals from embracing new technologies. The
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10/08/2025
• #Technological Advancement
Self-Regulated Learning in Online EFL Education: An Interdisciplinary Model of Enjoyment, Grit, and Sustainability
The increasing reliance on online English as a Foreign Language (EFL) education has renewed scholarly interest in understanding how learners can sustain effective engagement and achievement in
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10/08/2025
• #Education and Training
Consumer Perception of Colors on FMCG Brand IN KERALA
Color is a powerful visual cue that shapes consumer perception and purchase behavior, particularly in the fast-moving consumer goods (FMCG) sector where decisions are made rapidly at the point of
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10/08/2025
• #Marketing