A Corpus-Based Study of Evaluative Adjectives in Technology Discourse Grounded in Appraisal Theory for EFL Lexical Awareness
This paper analyzes evaluative adjectives in technological discourse, based on data from the Corpus of Contemporary American English (COCA), to understand how technological ideas are lexically framed
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10/08/2025
• #Education and Training
Teacher Professional Development in Online EFL Contexts: The Role of Digital Literacy and Interactive Technologies
Digital literacy has gained increasing significance in contemporary society due to the widespread use of technology and the internet across various domains of life, including educational contexts.
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10/08/2025
• #Education and Training
The Social Media Influence Spectrum: Insights from Malaysia’s Digital Consumer Culture
The rapid rise of digital technologies has reshaped how brands communicate, persuade, and maintain relationships with consumers. As of 2024, more than two-thirds of the global population actively
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12/2025
• #Marketing
Maqasid Syariah And Ethical Frameworks In Digital Marketing And Social Media Strategies
This chapter examines how the principles of Maqasid Syariah function as a moral compass in guiding digital marketing toward truthfulness, transparency, and social responsibility. Grounded in Islamic
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12/2025
• #Ethical Culture
Dimensions of ethical consumption: A systematic review and future outlook
UN's sustainable development goals view ethical consumption as a multi-dimensional construct addressing production and consumption-related sustainability challenges. The present study is the first to
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10/02/2024
• #SDGs
Navigating Legal And Ethical Considerations
Malaysia's marketplace operates within a framework that combines statutory law, industry codes, and cultural expectations. This chapter offers a practical guide to navigating this area, demonstrating
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12/2025
• #Regulation and Compliance
Building Brand Loyalty In Malaysia
This chapter examines the evolving nature of brand loyalty in Malaysia’s dynamic consumer landscape. It explains how emotional branding, identity alignment, and trust shape consumers’ long-term
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12/2025
• #Marketing
Event Marketing and Sponsorships
This chapter provides an in-depth analysis of event marketing and sponsorship within the Malaysian context, highlighting how global influences intersect with local cultural values to shape the
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12/2025
• #Collaboration and Partnership