Content Marketing Strategies
This chapter will discuss in detail about content marketing strategies in Malaysia’s business environment. In the present, making content has become a phenomenon among the social media users. The
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12/2025
• #Marketing
Digital Marketing Trends in Malaysia
This chapter explores the evolution of digital marketing in Malaysia and examines how technological innovation, cultural diversity, and entrepreneurship converge to redefine marketing practices in
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12/2025
• #Marketing
Market Segmentation in Malaysia
This chapter explores how modern Malaysian consumer behavior is being reshaped by rapid digital adoption, evolving cultural values, and post-pandemic lifestyle shifts. It examines the rise of the
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12/2025
• #Culture and Lifestyle
Decoding the Modern Malaysian Consumer
This chapter provides an in-depth exploration of how modern Malaysian consumer behavior is evolving in an era defined by digital transformation, cultural shifts, and post-pandemic adjustments. It
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12/2025
• #Culture and Lifestyle
THE COMMODIFICATION OF THE DIGITAL BODY: PERSPECTIVES FROM URBAN INDIAN YOUTH ON HEALTH DATA AND WEARABLES
In the digital age, personal health information has become a valuable resource shaped by technology and consumer culture. This study explores how urban Indian youth engage with health and fitness
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09/2025
• #Data Protection
IMPACT OF CSR ON HEALTH CARE: AN OVERVIEW
The private sector can play a vital role in upkeep of the public health care system in India through their Corporate Social Responsibility (CSR) funds. As we are aware of the fact that economic
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09/2025
• #Corporate Social Responsibility
DIGITAL HEALTH INFLUENCERS: REDEFINING HEALTH COMMUNICATION IN THE SOCIAL MEDIA ERA
The emergence of social media has altered the landscape of health communication, with digital health influencers serving a vital intermediary between medical information and the public. These
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09/2025
• #Awareness and Visibility
THE UNSEEN STRUGGLE: WOMEN EDUCATORS’ HEALTH PROBLEMS AND WEIGHT OF SOCIAL EXPECTATIONS
Teacher’s in the realm of education put up constant efforts in order to achieve positive outcomes. Educators strive to do everything in their power to help pupils and thus teaching is regarded as
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09/2025
• #Work Life Balance