Either you control social media or social media controls you : a multi-paradigmatic approach to understanding excessive social media use
Social media has created new ways to engage in social interaction. Notwithstanding its positive impact, researchers have warned that excessive social media use undermines personal well-being. Apart
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2020
• #Ethical Culture
Creating a Conceptual Model for Building Responsible Brands
Despite the importance of brands in mediating corporate social responsibility, there has been relatively little research on how responsible brands are developed from the internal perspective of the
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A study of ethical fashion consumption
The disastrous impacts of the fashion industry on the natural environment and society have come to light in recent years. As a result, some consumers expressly seek out fashion produced with
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03/2020
• #Social Impact
The effect of corporate social responsibility on affective commitment to the employeer brand: role of ethical climate and organizational based self-esteem
This study aims to investigate the effect of corporate social responsibility on affective commitment to the employer brand and the mediating roles of organizational based self-esteem and ethical
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Capitalism leading to unhealthy food consumption
How fast-food and beverage companies, which are driven by capitalism, adopt the ethical product, price, promotion, and place strategies to influence consumers’ perceived value and purchase
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11/15/2020
• #Marketing
Sustainable Entrepreneurship: A Literature Review
These days, issues such as environmental degradation, the wealth gap, and unequal access to opportunities and resources are increasing. These concerns have increased the need for sustainable
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05/05/2022
• #Environmental Impact
South African wine farm worker heritage stories and the potential for ethical value generation: pilot study findings report
The pilot study focuses on the potential for South African wine farmworkers to take on a more active role as co-creators of winery brand value, and for wine farmworkers heritage stories to generate
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Jan 07, 2021
• #Special Interests
Corporate Branding: A bibliographic review
The success of a company is not only based on the quality of its products but also on the way its brand is remembered in the market, and this process is known as corporate branding. This type of
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11/08/2019
• #Corporate Image and PR