An ethics crisis and corporate failure in food and beverage companies. Evidence from Zimbabwe
Lack of adherence to ethics and principles appears to have been one of the main causes of corporate financial distress around the world. A lot of unethical practices have contributed to revenue
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12/09/2021
• #Corporate Social Responsibility
Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets
A successful brand is one of the most valuable resources a company has. Should the brand become powerful, it is supposed to reflect rational and emotional expectations of consumers, which, however,
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12/31/2020
• #Marketing
Online social shopping: The impact of attitude, customer information quality, effectiveness of information content and perceived social presence
Socialisation through online social media has changed the pattern in which customers behave. Few studies have examined the implication of social network website in online retailing context by
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01/2014
• #Marketing Messaging
Analysis on the Recovery of MNEs from the Financial Crisis: A Case Study of Unilever
This paper mainly aims to explore the potential methods for recovering from the financial crisis, and the potential strategic actions to enhance a firm’s financial performance based on perspectives
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08/04/2021
• #Corporate Governance
Aesthetics and ethics: Upgrading textile production in northern Kerala
This paper argues that producers in developing economies aiming to get a better deal may choose upgrading strategies that are highly influenced at the local level by relative positions of power in
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10/13/2013
• #Developing World
The Influence of Customer’s Sharing Behavior in Social Commerce
All transaction behaviors between enterprises and customers directly take place on social media. Using social media for people to interact with their friends and family become a routine in the daily
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2017
• #Marketing
Globalization and its impact on the Slovak consumer
Research background: Globalization and the processes associated with it are reflected in the constant changes taking place in the market and affect its individual participants, among whom we also
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01/13/2021
• #Globalisation
Digital marketing planning with the brand dashboard approach
A brand is a name, a symbol, a term or a design which identifies an organizations goods and services as distinct from those of other organizations. Brands support customers in their decision making
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2017
• #Marketing