The Partial Role of SERVQUAL Dimensions in the Brand Positioning of Persepolis and Esteghlal Football Teams
According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand
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04/21/2022
• #Public Relations
New Industry on a Skewed Playing Field: Supply Chain Relations and Working Conditions in UK Garment Manufacturing
The UK apparel manufacturing industry, after significant decline, has experienced renewed growth in recent years as many retailers and brands have commenced or increased sourcing from local
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05/16/2020
• #Employment Standards
Post-growth, degrowth, the doughnut and circular economy: a short guide
City officials have discovered the potential of post-growth thinking for orienting urban policy making and interventions. Many cities in Europe, and elsewhere, have been flirting with the idea of
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11/07/2022
• #Movement: Environmental
Decoupling debunked: Why green growth is not enough
Is economic growth compatible with ecological sustainability? A new report shows that efforts to decouple economic growth from environmental harm, known as ‘green growth’, have not succeeded and
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07/08/2019
• #Environmental Impact
Corporate reputation, ethical brand, and trust in the Brazilian industry
All organizations rely on their reputation to strengthen their image and increase consumer trust and credibility in their products and/or services. In this context, developing an Ethical Brand (EB)
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08/2021
• #Corporate Social Responsibility
Definition of Islamic Brand: A Study From Islamic Conjuction and its Findings
Back in 2007, Islamic brands captivated the attention of marketing scholars. Most previous studies defined Islamic brands are adapted from conventional marketing/brand pivot, social constructionism,
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08/16/2022
• #Marketing
When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance
This research adds to the growing literature on what draws consumers to ethical brands. Findings from three studies demonstrate that guilt motivates consumers to connect with ethical brands,
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05/04/2017
• #Consumer Activism
When do unethical brand perceptions spill over to competitors?
We examine whether the unethical actions of marketplace brands (e.g., the Volkswagen emissions scandal) hurt the ethical perceptions of competing brands (e.g., Ford, BMW). Across two studies, we find
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09/09/2016
• #Discrimination