Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent Motives
In the current highly interconnected modern world, the role of consumers has changed substantially due to their active collaboration with companies in product and process innovation. Specifically,
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05/26/2016
• #Collaboration and Partnership
In pursuit of socially-minded data-intensive innovation in banking: A focus group study of public expectations of digital innovation in banking
While the field of data ethics is increasingly engaging with the complex socio-technical nature of data practices and their impacts, in the private sector, data ethics continues to be pursued largely
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08/2021
• #Community Relations
Three-Pillar Sustainability and Brand Image: A Qualitative Investigation in Thailand's Household Durables Industry
Many companies nowadays implement sustainable practices internally, and build brand images that communicate sustainability. However, there are different degrees of sustainability. This study examines
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09/18/2021
• #Corporate Social Responsibility
CRIAÇÃO E DESENVOLVIMENTO DE UMA MARCA DE MODA COM PROPÓSITO Creation and Development of a Fashion Brand with Purpose
Fashion is often seen as something futile, aimed at frivolous and wealthy people. However, more and more, fashion takes paths that lead to conscious consumption, to social responsibility and, above
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11/30/2021
• #Ethical Lifestyle
The Role of Brand Authenticity in the Development of Brand Trust in South Africa
Brand trust has been in decline for a number of years (Eggers, O’Dwyer, Kraus, Vallaster, & Güldenberg, 2013; Gerzema, 2009; Gilmore & Pine, 2007; Schallehn, Burmann, & Riley, 2014).
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03/2017
• #Corporate Image and PR
Sustainability benchmarking of
European banks and financial
service organizations
In this paper we present a benchmarking of European banks and service organizations regarding the integration of sustainability in their policies, strategies, products, services and processes. Using
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Ethical Brand Perceptions and Their Impact on Brand Loyalty and Brand Choice Intentions: Mediating Role of Emotional Brand Attachment
In recent decades, with the technological advancements available to customers, companies actions are more transparent than ever and customers are aware of companies that does not meet society's moral
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10/31/2019
• #Corporate Social Responsibility
The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry
This research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. The
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2016
• #Marketing