CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India
This study is aimed towards understanding the effect of perceived CSR initiatives (PCSRI) on brand loyalty, and consumer based brand equity (CBBE) in Indian sportswear market. This study was
Read More »
06/28/2019
• #CSR Practice
_1711417539.jpg)
Overview of indicators to assess on-farm welfare of sheep and goats
The objective of this paper is to provide an overview of a number of useful indicators to assess on-farm welfare of sheep and goats in commercial systems. Assessing the welfare of production animals
Read More »
09/12/2019
• #Movement: Animal Rights
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Building a favorable sensory brand experience is crucial in services settings to strengthen the competitive position of a brand and its equity. However, little empirical research exists in this area.
Read More »
03/2019
• #Marketing
_1711417711.jpg)
The Model of Customer Empowerment in the Field of Renewable Energy: A Case of Tunisian Consumers
This awakening of consciousness on the part of todays consumers has given rise to the concept of consumer empowerment which states that the current consumer has become a stakeholder and influence in
Read More »
02/17/2022
• #Awareness
21st-Century Brands: An Innovation Opportunity and an Ethical Challenge
Co-creation can open up the brand to the outside and help it to generate relevant innovations. However, there is scarce empirical evidence as to how managers actually use co-creation to connect with
Read More »
FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media
This thesis investigates the discursive construction of ethical consumerism a notion that encompasses both conscious consumption choices and responsible corporate activities in mediated discourses
Read More »
09/14/2018
• #Ethical Culture
The Impact of Perceived Corporate Social Responsibility on Brand Advocacy: The Mediating Role of Brand Love
The aim of this paper is to examine the influence of customer perceptions of corporate social responsibility (CSR) on online brand advocacy (OBA)through the mediating role of brand love. Using
Read More »
A cross-generational study of the positioning of skin care products based on female perceptions.
The Baby Boomer market is a lucrative market, largely ignored by marketers. This fact has attracted much media attention, both in South Africa and abroad. Research conducted by the UCT Unilever
Read More »
2010
• #Marketing