A comparative study of the influence of brand awareness and brand image in the selection of a university of technology in KwaZulu-Natal
Brand awareness and brand image have long played an integral role in a variety of sectors, particularly within the private sectors where billions of rands are invested to entice potential customers.
Read More »
11/2019
• #Corporate Image and PR
Relationship Investment in Relationship Marketing Research: A Bibliographic Review
This study aims to identify the limitations of relationship investment research in relationship marketing domain. Based upon 53 relevant journal articles, the results of content analysis reveal
Read More »
03/06/2019
• #Developing World Investment
Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia
Purpose - The purpose of this paper is to explore, reconcile and depict corporate website favorability (CWF), its antecedents and consequences in the financial setting in the UK and Russia context.
Read More »
05/2019
• #Marketing Messaging
Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?
The impact of socially responsible corporate behavior on economic performance is a major preoccupation of managers today. This article explores the links between narrowly defined constructs:
Read More »
11/10/2017
• #Corporate Social Responsibility
Corporate Environmental Information Disclosure and Investor Response: Empirical Evidence from China's Capital Market
This paper aims at analyzing the impact of corporate environmental information disclosure from the perspective of investors. To that end, we have collected environmental information disclosure data
Read More »
01/2022
• #Corporate Initiative
_1711416928.jpg)
Small business, shifting boundaries: A case study of strategic communication in the digital age
Small and medium enterprises are important contributors to most national economies but their use and practice of public relations is under examined. Arguing that a robust discussion of strategic
Read More »
2016
• #Business Practices
Analyzing the implementation of Lean in the Fast-Moving Consumer Goods sector: Critical Review
The Fast-Moving Consumer Goods sector has been facing various challenges in South Africa and other developing countries. the FMCG sector has policy which need to be applied but it is not being
Read More »
2018
• #Business Practices
Sustainability in Corporate Communications and its Influence onConsumer Awareness and Perceptions: A study of H&M and Primark
This paper focuses on the issue of effective web-based corporate sustainability communications to influence consumer awareness and perceptions. Studying the dedicated corporate sustainability
Read More »
05/15 2014
• #SDGs