Effectiveness of Social Media Platform: A Perspective of Customer Purchase Intention Through Social Networking in the Pakistani Context
The purpose of the study is to explore the association among the social media practices which effect the purchase intention of the consumers in the Pakistani context. The study is helpful for all the
Read More »
09/04/2020
• #Marketing
A research on the antecedents of ethical purchasing intention and the barriers to ethical purchasing behaviour
Ethical consumption means behaviours of purchasing or consuming/using which are associated with a significant ethical concern by the consumers. This study focuses on (positive) ethical purchasing
Read More »
2017
• #Movement: Consumer Rights
Attitude, Self-Control, and Prosocial Norm to Predict Intention to Use Social Media Responsibly: From Scale to Model Fit towards a Modified Theory of Planned Behavior
Severe abuse of social media has currently become a threat to social sustainability. Although responsible use of social media has recently attracted academics attention, few studies have investigated
Read More »
08/09/2022
• #Media Reporting
Antecedents and Consequences of Corporate Social Responsibility Awareness Consumers in the Mobile Telecommunications Sector in Harare Zimbabwe
The study was conducted in Harare as regards Zimbabwes mobile telecommunications sector, examining the influence of a selected factors on consumers awareness of corporate social responsibility (CSR)
Read More »
11/01/2019
• #Corporate Social Responsibility
Export Consortia in Developing Countries
Originality of the cases Combination of academic rigour and pragmatic view of the phenomenon Comprehensive view of the strategic management of export consortia by looking at strategy, organization,
Read More »
2011
• #Collaboration
The Mediating Effect of Trust in the Relationship Between Reputation and Opportunism Towards Commitment to Paying Zakat
The purpose of this study was to investigate the influence drivers for zakat payers to commit to paying zakat through the official zakat institutions. To execute this study, the Stimulus Organism
Read More »
08/08/2022
• #Human Resources Management
Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing
Transparency is one of the most prominent demands of consumers today. Numerous fashion brands are responding to this demand for transparency by sharing information on the cost-breakdown of products
Read More »
08/21/2020
• #Transparency
The influence of NGOs on the strategy process in conflict zones : an institutional theoretical perspective
The strategy process of a firm has been identified as an important area in the field of strategic management. It has been argued that understanding the process of how strategy is generated and
Read More »