Customers Loyalty: Does Value Co-Creation Become Indispensable for Universities?
This paper investigates the direct and indirect relationships between customers` participation in value co-creation activities (CPVCA) and their loyalty. Quantitative research approach is adopted,
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11/30/2021
• #Customer Satisfaction
Towards a typology of strategic corporate social responsibility through camouflage and courtship analogies
This paper develops a theory of strategic corporate social responsibility responses, by drawing on the analogy of biological species-level adaptations of camouflage and courtship found in the natural
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01/20/2021
• #Corporate Social Responsibility
Corporate Complicity in International Human Rights Violations
Two literatures business and human rights and transitional justice can be usefully combined to consider the issue of corporate complicity in past human rights violations in dictatorships and armed
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08/10/2016
• #Movement: Environmental
How can environmental marketing efforts be successful in motivating consumerstowards more Eco-friendly purchasing behavior
The problem subject of paper is How can environmental marketing efforts be successful in motivating consumers towards more Eco-friendly purchasing behavior The topic has its social, scientific and
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07/19/2011
• #Environmental Impact
How consumer perceived ethicality influence repurchase intentions and word-of-mouth? A mediated moderation model
Ethical consumerism has been dramatically increasing in recent decades, but in service sector, fewer research has been conducted especially in the fast-food industry. In this paper, we determined
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12/09/2019
• #Consumer Protection
Analysis of values and communication of the Responsible Brands: Corporate Brand strategies for sustainability
New social demands require responsible behavior of companies. This phenomenon, which has coincided with the development of social responsibility, has a direct impact on the corporate brand and
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05/30/2012
• #Corporate Social Responsibility
Using Customer Journey Mapping to Assess Brand Experience Success, Comparing Gormeteria and Ambrogio Patisserie
Nowadays, the foodservice industry in Indonesia continues to grow and the market ends up being progressively competitive, customers are facing countless choices when they chose to eat out in a
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04/03/2020
• #Food Standards
Does Corporate Ethical Behavior Affect Relationships with their Brands? Influence ofEthical Consumer Perception on Consumers' Trust, Commitment and Loyalty
Objectives: The purpose of this study was to verify the influences of Ethical Perception in the loyalty of consumers was developed this study. Methodology: Focus groups were conducted to explore the
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07/18/2019
• #Corporate Social Responsibility