The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
Ethical consumption is more likely when consumers are receptive to ethical product information and consider such information when making purchasing decisions. Building on communication theory, we
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11/2019
• #Movement: Consumer Rights
Critical evaluation of the sustainabile development principles within the fashion business model components for early-stage company
The object of research is the processes of interaction of business model components for the enterprise in the fashion industry at an early stage of its life cycle, which are subject to the principles
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06/30/2021
• #Corporate Social Responsibility
Beef from Calves Finished with a Diet Based on Concentrate Rich in Agro-Industrial By-Products: Acceptability and Quality Label Preferences in Spanish Meat Consumers
Conjoint analysis was used to estimate the relative importance of some of the main extrinsic attributes and quality labels of beef in three Spanish cities (Córdoba, Marbella, and Santa Pola) in a
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12/21/2021
• #Food Standards
Customer Experience in Circular Economy: Experiential Dimensions among Consumers of Reused and Recycled Clothes
The textile and clothing industry is undergoing a sustainability transition, pushing related businesses to adapt to circular economy (CE) models, such as recycling and reuse. This shift has been
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01/04/2022
• #Environmental Impact
An investigation the main internal brand crisis antecedents
To enrich literature of brand crisis causes regards internal perspective, this paper investigates internal brand shortage as crisis antecedents provoking brand fire consequently. Phenomenological
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02/18/2019
• #Marketing Messaging
CSR and Brand Resonance: The Mediating Role of Brand Love and Involvement
This article examines brand love and brand involvement to explain the relationship between corporate social responsibility (CSR) activity of a firm and brand resonance. Previous studies have only
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05/19/2020
• #Corporate Social Responsibility
THE EFFECT OF COVID-19 FEAR ON THE INTERNET BANKING AND MOBILE BANKING USAGE EXPERIENCES OF THE BABY BOOMERS GENERATION
This study is aimed to reveal the internet banking/mobile banking usage behavior of the Baby Boomers generation, whose technology adoption and usage level is relatively poor compared to other
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11/21/2021
• #Customer Protection
The effect of corporate social responsibility on the branding of financial services
Corporate social responsibility (CSR) is regarded as a good strategic marketing too land it has signicant inuence on consumers behaviours. The purpose of this study is to explore the indirect effects
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05/08/2012
• #Corporate Social Responsibility