Relevance of Branding of Green IT for Sustainable Development of IT Companies
Green IT is a buzzword, doing the rounds all over the world these days. Considering today's scenario, we can easily make out the growing awareness of organizations' ecological responsibilities and
Read More »
07/2013
• #Environment and Nature
The infuence of ethical values and food choice motivations on intentions to purchase sustainably sourced foods
This study examined a three-step adaptation of the Theory of Planned Behaviour (TPB) applied to the intention of consumers to purchase sustainably sourced food. The sample consisted of 137
Read More »
06/11/2013
• #Equitable Trade
Are Students Blind to Their Ethical Blind Spots? An Exploration of Why Ethics Education Should Focus on Self-Perception Biases
Ethics blind spots, which have become a keystone of the emerging behavioral ethics literature, are essentially biases, heuristics, and psychological traps. Though students typically recognize that
Read More »
04/04/2017
• #Ethical Culture
Revealing doctors' prescribing choice dimensions with multivariate tools: A perceptual mapping approach
This article explores the use of multivariate techniques to build perceptual maps that show the perceived competitive positions of a set of ethical drugs. The data were drawn from a commercial panel
Read More »
04/16/2009
• #Competitiveness
Emotional responses to branded and unbranded foods
Investigating the emotions elicited by a product considering only its sensory characteristics or both its sensory characteristics and packaging/branding can give a deeper insight into product
Read More »
01/06/2015
• #Marketing Messaging
The Inevitable Future of Generic Pharma Drugs Companies
Fierce competition and public pressure on pharmaceutical companies pose challenges for ethical and generic pharma companies. 7-10% annual price erosion for generic companies leads to decreased
Read More »
2018
• #Financial Management
Can a Luxury Brand be Socially Responsible? Luxury Business and Corporate Social Responsibility – Areas of Coexistence
Background. One of the areas of business activity that has become not only a matter of voluntary choice in recent times, but more and more often a necessity is CSR. This area is very little
Read More »
03/18/2019
• #Corporate Social Responsibility
Algorithmic Ideology. How Capitalist Society Shapes Search Engines
This article investigates how the new spirit of capitalism gets inscribed in the fabric of search algorithms by way of social practices. Drawing on the tradition of the social construction of
Read More »
04/10/2012
• #Media Reporting