CRISIS MANAGEMENT AND BRAND REPUTATION
Crisis management is a critical function. Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence. Public relations practitioners are an integral
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12/01/2014
• #Public Relations
Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia
The objective of this study is to develop and propose a valid and reliable instrument to measure brand equity of CSR driven organizations in Malaysia. An instrument to measure brand equity was
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How Multinational Banks in India Gain Legitimacy: Organisational Practices and Resources Required for Implementation
Liability of foreignness (LOF) refers to the diculties and additional costs that multinational enterprises face when they operate in a foreign market. Rooted in institutional theory, extant
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06/27/2019
• #Business Practices
Fair trade information eliminates the positive brand effect: product choice behavior in Japan
We examine whether Fair Trade information affects the Japanese consumers willingness to pay. We provide information on agroforestry and poverty resolution for chocolate products to test consumer
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07/22/2019
• #Fair Trade
Ethical consumerism as a key consideration for future brand strategy development in South Africa
In the absence of sound business ethics practices in South Africa, consumers perceptions and expectations of businesses ethical behaviour will be vital determinants of market share and sustainable
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2000
• #Consumer Activism
Ethical or not? Assessing the effectiveness of Giving Voice to Values as a course in Ashesi University College
This paper seeks to evaluate the pedagogy of ethics instruction at Ashesi University College with an aim of recommending methods to adopt from the perspective of alumni of Ashesi University to
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04/2016
• #Education and Training
The emerging challenge of brand design and brand management in social innovations
Addressing the challenges of brand design in the field of social innovation is an emerging and timely question, particularly for social brands who are faced with the challenge of competing in terms
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07/28/2017
• #Corporate Governance
(DIS)PLACING THE SOCIAL IN CORPORATE SOCIAL RESPONSIBILITY: Accounting for environmental refugees
Purpose: This paper problematises current sustainability discourse through exploring organisational accountability for environmental refugees. Sustainability discourse in this study relates to future
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02/17/2012
• #Environmental Damage