Integrated Organizational Communication, Corporate Marketing and Corporate Branding: An Analysis Based on Studies by John Balmer and Margarida Kunsch
Organizations live a marketing and communicative conflict. In addition to the globalized market, there is a consumer demand for cheaper, more accessible and utilitarian products. There is also the
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06/14/2013
• #Marketing
The Elderly Perceived Meanings and Values of Virtual Reality Leisure Activities: A Means-End Chain Approach
This study uses means-end chain (MEC) techniques to examine the awareness, decision-making procedure, and personal values of the elderly with regard to virtual reality leisure activities. The results
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04/03/2018
• #Awareness and Visibility
Unsustainable, unhealthy, or disgusting? Comparing different persuasive messages against meat consumption
Excessive meat consumption is associated with a range of environmental problems. In this investigation, we examined the effectiveness of three types of persuasive messages posited to affect attitudes
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08/10/2018
• #Food Standards
From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country
The purpose of this paper is to investigate the impact of customer-based perceptual corporate sustainability on customer loyalty in a comparative manner, in four important industries (mobile
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12/22/2017
• #Developing World
Effect of Environmental Enrichment and Herbal Compounds-Supplemented Diet on Pig Carcass, Meat Quality Traits, and Consumers Acceptability and Preference
Animal welfare can be considered an ethical attribute of product quality, but consumers should appreciate its added value. The aim of this study was to evaluate consumers acceptability, preference,
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07/16/2018
• #Movement: Animal Rights
Ethical brand management: customer relationships and ethical duties
Purpose This paper seeks to explore the ethical implications of creating committed customer relationships. Design/methodology/approach The paper uses an empirical study to test a series of hypotheses
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2010
• #Ethical Culture
Buying in: Socially Conscious Consumption and the Architecture of Choice
Academics, marketers, and the general public share a growing interest in socially conscious products that claim to support (or oppose) a variety of causes and issues, from protecting the environment
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2013
• #Social Impact
New trends in codes of ethics: Czech business ethics preferences by the dawn of COVID-19
Research background: The morality and sustainability depend upon the active engagement of all stakeholders. Businesses might have to observe minimum standards via their corporate social
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12/20/2021
• #Corporate Social Responsibility