THE EFFECT OF PERCEIVED BUSINESS ETHICS ON BRAND PERSONALITY DIMENSIONS & CREATION OF BRAND EQUITY IN DEVELOPING COUNTRIES
Due to multi-dimension viewpoints, since decision-making and purchase process are emerging based on the human spirit or internal value of customers, this research seeks to introduce and analyze a
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09/2014
• #Business Practices
Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty
The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be
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01/31//2012
• #Corporate Image and PR
Role of Corporate Social and Environmental Responsibility in Cruise Consumers' Behaviour Decision Making
Cruise consumers' values have changed. They not only want the many benefits associated with twentieth century cruising, but also want a twenty-first century approach that engages the personal values
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07/09/2014
• #Corporate Social Responsibility
La RSE : mentir donne de si bons résultats
Having analysed dozens of examples of the commitment of international and Canadian businesses in the area of social responsibility, we arrive at the following observations: (1) CSR policies are all
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2014
• #CSR Practice
Extending ethical consumerism theory to semi-legal sectors: insights from recreational cannabis
Abstract Ethical consumerism theory aims to describe, explain, and evaluate the ways in which producers and consumers use the market to support social and environmental values. The literature draws
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08/28/2017
• #Ethical Culture
Indian Consumer Purchasing Behavior towards Branded Processed Food
This paper aims to provide comprehensive approach to the consumer purchasing behavior towards branded processed food. There are four broad objectives formulated and subsequently hypothesis was tested
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05/30/2014
• #Consumer Protection
The Organizational Outcomes of Corporate Social Responsibility: A Review of the Literature
The literature on corporate social responsibility (CSR) has often highlighted the importance of the organizational outcomes that originate from addressing the concerns of society. This review
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05/16/2017
• #Corporate Social Responsibility
Is Trust Necessary to Increase Loyalty in Adult Consumers?
The aim of this study is to examine if brand experience can predict brand loyalty of older adult consumers through brand trust. This cross-sectional study involved 390 Indonesian older adult
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2018
• #Public Trust