Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain
Brand misdeeds abound in the marketplace, but prior research indicates that having a strong connection with a brand buffers consumers from adverse effects of brand transgressions. However, the
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12/14/2013
• #Consumer Activism
WHAT MOTIVATES PEOPLE TO PURCHASE CHOCOLATE BRANDS: ITALY VERSUS RUSSIA
Today highly competitive business environment and more exigent customers call for using all available company's resources especially a company's brand for providing better consumer satisfaction. We
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2011
• #Customer Satisfaction
SOCIALLY RESPONSIBLE MARKETING IMPACT TO ORGANIZATIONS IMPLEMENTING SOCIALLY RESPONSIBILITY
This article analyze the social responsible marketing, its benefits and importance of organizations implementing social responsibility. Social marketing is defined as an ethical corporate governance
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05/12/2014
• #Corporate Social Responsibility
The Ethical Consumer and Codes of Ethics in the Fashion Industry
Sustainability is a central challenge of the fashion industry. In an era where Internet and social networks allow information to spread quickly, more consumers are familiar with the call for ethical
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09/24/2019
• #Customer Protection
Are brands forever? How brand knowledge and relationships affect current and future purchases
Purpose The purpose of this paper is to develop a comprehensive model that combines brand knowledge and brand relationship perspectives on brands and shows how knowledge and relationships affect
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02/01/2006
• #Corporate Image
The role of customer experience in the effect of online flow state on customer loyalty
Purpose The Internet revolution has radically changed the means of conducting business all over the world in the past few decades. The digital medium enables consumers worldwide to shop online
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07/15/2021
• #Customer Satisfaction
How Does Perceived Effectiveness Affect Adults Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going
Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of
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08/27/2013
• #Advertising to children
Analysis of Private Socially Responsible Investment: The Impact of Personal Concern with Corporate Social Responsibility
Are many years that academics and professionals dealing with the so-called socially responsible investment (SRI). Yet, still it persists today the need of a better knowledge of personal reasons
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07/15/2016
• #Corporate Social Responsibility