Integrative Live Case: A Contemporary Business Ethics Pedagogy
Disparate attempts exist to identify the key components that make an ethics pedagogy more effective and efficient. To integrate these attempts, a review of 408 articles published in leading journals
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03/29/2017
• #Business Practices
Determinants of Loyalty in the Relationship Between Liga Antioqueña de Tenis de Campo and its Customers
In order to have long-lasting relationships with their customers, sports organizations should make good marketing decisions based on studies that identify the characteristics of such relationships.
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06/03/2021
• #Collaboration and Partnership
From value-for-money to values-for-money? Ethical food and policy in Europe
The paper considers how ethical food raises complex challenges for policy-makers. Looking mainly at Europe and developed countries, it suggests that the notion of ethical food is plastic, but that
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2010
• #Value for Money
The Marketization of Poverty
Increasingly, transnational corporations (TNCs) see themselves, and are seen by multilateral development organizations and national governments, as part of the solution to global poverty alleviation.
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04/03/2011
• #Social Benefit
Does doing good do well? An investigation into the relationship between consumer buying behavior and CSR
Corporate Social Responsibility (CSR) has emerged globally as an important field of study as corporations increasingly recognize the positive consequences of ethical behavior in their business
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09/02/2021
• #Corporate Social Responsibility
Ethically minded consumer behavior: Scale review, development, and validation
This paper details the development and validation of a new research instrument called the ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior
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11/23/2015
• #Corporate Social Responsibility
Brand and public relations in the Taiwanese not-for-profit sector: a case study of the Eden Social Welfare Foundation
In a competitive environment in Taiwan, not-for-profit organisations (NPOs) seek to differentiate themselves from other NPOs. Brand improves the internal functions and competitiveness of these NPOs;
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01/08/2013
• #Public Relations
Multidimensional Dashboards for Evaluating Strategic brand Management Processes for Multi-brand Companies
Focusing on digital marketing brand managers have to focus on current and future customer demands and need to find new ways of penetrating into the lives of consumers, offering the right
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10/28/2016
• #Planning and Strategy Management