Analysis of values and communication of the Responsible Brands. Corporate Brand strategies for sustainability
ABSTRACT : New social demands require responsible behavior of companies. This phenomenon, which has coincided with the development of social responsibility, has a direct impact on the corporate brand
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05/30/2012
• #Corporate Social Responsibility
Evaluation the effects of brand passion on commitment to brand through the adjusting role of ethics of brand
Regarding the existence of different brands in the various fields of consumer products, customers commitment to the brand is an important factor in the success of the product of the brand. The
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01/21/2020
• #CSR Practice
Does Experience Lead People to Buy? The Formation of Brand Loyalty Using the Theory of Love on Older Consumers
This research investigated factors that influence the positive brand experiences of older consumers that lead them to be loyal to the product. Data were collected using a paper-based survey, and 362
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06/18/2019
• #Customer Satisfaction
The ethical compass: A case study on the positive effects of ethical organizational identity within a social enterprise
This thesis contributes to identity research by expanding the concept of ethical organizational identity. Ethical organizational identity is said to be present when ethical values and beliefs make up
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06/30/2016
• #CSR Practice
In Search of the Dominant Rationale in Sustainability Management: Legitimacy- or Profit-Seeking?
The academic debate why and how companies are dealing with sustainability is dominated by two main arguments — the profit-seeking and the legitimacy-seeking view. While the first argues that
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10/08/2015
• #Corporate Social Responsibility
Climates of Change: Sustainability Challenges for Enterprise Smith School Working Paper Series
Globalisation and global challenges demand new governance models. The perceived success of the value chain as a governance mechanism for delivering better social and environmental outcomes has led a
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04/01/2010
• #Movement: Globalisation
Corporate brands, the British Monarchy, and the resource-based view of the firm
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the
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2008
• #Corporate Image
The Peripheries of Omnivorousness: Vegetarian Canteens and Social Activism in the Early Twentieth-Century Russian Empire
Unlike the British, American, or Central European vegetarian movements, which emerged in the nineteenth century, organized vegetarianism did not emerge in the Russian Empire until the turn of the
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04/27/2021
• #Activism