HOW COULD BUSINESSES PROMOTE ENVIRONMENTAL RESPONSIBILITY?
Today, consumer behavior and Business investments are influencing/impacting various environmental and social spheres. Among the consequences are climate change, biodiversity loss and pollution that
Read More »
2017
• #Activism
Sustainability labels on food products: Consumer motivation, understanding and use
This study investigates the relationship between consumer motivation, understanding and use of sustainability labels on food products (both environmental and ethical labels), which are increasingly
Read More »
12/01/2013
• #SDGs
CONSUMER PERCEPTION OF PRODUCT STIMULI An Investigation into Indian Consumer Psychology and its Implications for New Product Development Process and Strategy
Consumer perception of product value is central to all stages of the process of bringing products to markets, from design and manufacture to distribution and retail. As a result, product strategy
Read More »
04/23/2009
• #Marketing Messaging
Ethical Brand Impact on the Behavior of Food Products Consumers in Rasht
This study has tried to link areas of business ethic, marketing and brand management to each other; and for the first time in Iran, it has shown that there is a relationship between ethical
Read More »
11/27/2014
• #Marketing Messaging
Investigating fashion manufacture within international development : discussing intention and efficacy
This research examines the emerging role of fashion manufacture in the context of international development, as an example of market-led development. The role of fashion brands addressing development
Read More »
01/2018
• #Business Practices
Fashion victim: the impact of fair trade concerns on clothing choice
Fair trade is concerned with ensuring a fair price and fair working conditions for producers and suppliers, promoting equitable trading agreements. Throughout recent years fair trade has experienced
Read More »
12/2006
• #Fair Trade
After the BP Deepwater Horizon Oil Spill: Financial and Health Concerns Among Coastal Residents and Commercial Fishers
The BP Deepwater Horizon oil spill is recognized as the largest marine oil spill in U.S. history. In this article, we examine the impact of the BP oil spill on directly affected commercial fishers
Read More »
08/18/2015
• #Recycling, Pollution and Waste
Can Ethical Business Strategy Influence Consumers Buying Behavior and Loyalty: Marks and Spencer PLC?
The project aims to research the impact of ethical business strategy in retail industry. It will primarily focus on one particular aspect of the ethical business strategy, customers buying behaviour
Read More »
05/19/2016
• #Consumer Activism