The Corporate Identity, Architecture, and Identification Triad: Theoretical Insights
This thesis informed by a single case study and adopting a multi-internal stakeholder perspective of a middle-ranked and London-based Business School, constitutes an explanatory investigation of the
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2015
• #Corporate Image
Research Frontiers in the Era of Embedding Sustainability: Bringing Social and Environmental Systems to the Forefront
Background: Fifty years ago, Milton Friedman first published his famous article in the New York Times The Social Responsibility of Business is to Increase Its Profits. We explore the evolution of an
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02/26/2021
• #ESG
An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning
Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions, with consumers
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12/10/2016
• #Corporate Social Responsibility
CORPORATE E-COMMUNICATION: Its Relationship with the Corporate Logo in the Construction of the Consumers Online Interaction
Purpose The purpose of this article is to examine the influence of the corporate logo on the consumers attitude within corporate e-communication. Design/methodology/approach This research designed a
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08/30/2017
• #Corporate Image and PR
The Ethics and Boundaries of Industry Environmental Campaigns
As scientific consensus points to an environmental crisis, many industry campaigns downplay the industry's environmental impacts while publicizing adverse effects to the economy that may result from
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01/01/2014
• #Movement: Environmental
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust. Therefore, the main
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09/2019
• #Marketing
SUSTAINABLE CORPORATE BRAND CONCEPT AND A RESEARCH ON SUSTAINABLE CORPORATE BRAND APPLICATIONS OF COMPANIES IN THE BİST SUSTAINABILITY INDEX ABSTRACT
The aim of this study is to reveal the extent to which the concept of sustainable corporate brand, which is formed by corporate sustainability and corporate brand integration, is applied based on the
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01/12/2019
• #SDGs
Commercialization Formulas of the Responsible Tourism in Spain: Reality and Trends
This communication tries to analyze formulas of commercialization of the responsible tourism in Spain. Real and current cases of experiences are established, and, from the lines of analysis and
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2012
• #Environment and Nature