The role of benefits and transparency in shaping consumers green perceived value, self-brand connection and brand loyalty
Building on the literature on green consumption, this study investigates consumers perceptions of a brand's green benefits (utilitarian environmental and warm glow) and green transparency on their
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12/17/2016
• #ESG
Relevance of Branding in Insurance Sector
In the changing market scenario, insurance companies have realized the inherent value of brands and consider them valuable assets. Brand equity is the value buildup in a brand due to the positive
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09/2011
• #Marketing
The Role of Merchandiser in Managing the Supply Chain
This research project is based on observing and analyzing the role of a textile merchandiser in managing the supply chain of the Home textiles in the Buying or retailing, in the mills and with the
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10/12/2010
• #Supply Chain
The effect of value creation on brand trust in Indonesia during the COVID-19 pandemic
This research investigates the society or guests' perception of value creation and brand trust and aims to know the effect of public value creation on brand trust in three, four, and five-star hotels
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03/30/2021
• #Consumer Protection
Consumer Ethics and Fashion Corporate Social Responsibility-Attributions of Fashion CSR Motives and Perceptions
This study examines the impact of consumer ethics on the CSR motive attributions and, the subsequent consumer perception of the firms ethicality. Data of 512 adults were collected nationwide using a
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12/30/2016
• #Corporate Social Responsibility
Ethical Consumerism and its effect on Purchase Decision: Evidence from Fashion Industry of Pakistan
In recent years, customers increasing awareness of ethical consumption has become increasingly important for the business environment and ones lifestyle. Although it is observed that consumers are
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09/2021
• #Consumer Protection
The 19th Nordic Conference on Media and Communication Research
The media and communication research associations of the Nordic countries in cooperation with Nordicom have held conferences every second year since 1973. These Nordic conferences have contributed
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10/11/2021
• #Media Reporting
RETHINKING INTEGRATED MARKETING COMMUNICATIONS – THE HOUSEHOLD SERVICES INDUSTRY PERSPECTIVE
This article aims to review the different integrated marketing communication (IMC) tools in a digital context that companies in the field of household services can utilize to manage their brand
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09/05/2019
• #Marketing