Does brand orientation lead to brand loyalty among senior and top management in a South African business-to-business organisation?
Background: At the heart and depth of building a strong and prosperous brand in the marketplace, is brand orientation. A few studies have investigated the conceptualisation of brand orientation in
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10/03/2018
• #Business Practices
Ethical consumerism as a key consideration for future brand strategy development in South Africa
In the absence of sound business ethics practices in South Africa, consumers perceptions and expectations of businesses ethical behaviour will be vital determinants of market share and sustainable
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An integrated model for building brand in food industry
This paper presents an empirical investigation on the effects of various factors on building appropriate brand in food industry. The proposed study deigns a questionnaire and distributes it among
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10/27/2013
• #Food Standards
Provocations in Public Relations: A Study of Gendered Ideologies of Power-Influence in Practice
This research project draws from three extensive data sets to explore how female and male public relations practitioners define, perceive and enact power-influence. Findings suggest that perceptions
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03/06/2008
• #Movement: Human Rights
The contribution of ethical obligation and self-identity to the theory of planned behaviour: an exploration of ethical consumers - a reflective comment
The attention given to ethical consumption in today's academic environment is something we only dreamed off when writing this paper over 10 years ago. This wealth of scholarship is a measure of the
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03/01/2013
• #ESG
The Role of Ethical Marketing Issues in Consumer-Brand Relationship
This study investigated the components of ethical marketing such as product, price, place, and promotion using ethical views on the consumer-brand relationship and perceived product quality in B2C
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11/20/2019
• #Marketing
IMPORTANT REFERENTS AND POST-MATERIALIST VALUES GUIDE INTENTIONS TO BOYCOTT
Introduction: Although boycotting campaigns have been recently increasing, limited academic research has been focused on the antecedents of consumers’ participation. Research objective and tasks:
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2019
• #Activism
Determining The Factors Affecting Brand Equity in A Development Organization Through Survey
According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand
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2018
• #Marketing