LEADERSHIP TRAITS AND THEIR IMPACT ON MARKET STRATEGIES
Sri Lanka holds a dominant position as a leading exporter of black tea. It has a reasonably diversified product line including both orthodox and CTC teas. Sri Lankan tea industry is operating in a
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02/2016
• #Business Practices
SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM
Despite an increase in marketing research on sound symbolism particularly since the beginning of 2000s, there is a lack of integrative review of the empirical marketing studies regarding sound
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10/19/2019
• #Marketing
Integrating ethical brands into our consumption lives
This paper considers the integration of ethical brands into mainstream consumption choices. After examining the growth and success of ethical brands within the last few years, the paper considers the
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04/13/2007
• #Movement: Consumer Rights
FACTORS INFLUENCING ETHICAL CONSUMPTION BEHAVIOUR AMONG CONSUMERS IN NIGERIA
The intent of this study was to identify the factors that influence ethical consumption behavior among consumers in Nigeria. The Theory of Planned Behavior (TPB) was extended with the incorporation
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03/30/2020
• #Movement: Consumer Rights
Brand ethics and social media engagement
The purpose of this paper is to investigate ethical nature of social media engagement of companies and examines whether or not ethical perception of customers about the companies based on their
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2018
• #Media Reporting
Consumers' Perception on Organisational Corporate Social Responsibility Practices and its Implications on Consumer Attitude: Evidence from the Malaysian Telecommunication Industry
This paper aims at investigating consumers perception on the Corporate Social Responsibility (CSR) practices of the telecommunication service companies in Malaysia, and its antecedent to consumer
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11/05/2017
• #Corporate Social Responsibility
The Political Dynamics of Sustainable Coffee: Contested Value Regimes and the Transformation of Sustainability
The global coffee sector has seen a transformation towards more sustainable forms of production, and, simultaneously, the continued dominance of mainstream coffee firms and practices. We examine this
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06/16/2015
• #SDGs
Demographics Regarding Belief in Non-Human Animal Sentience and Emotional Empathy with Animals: A Pilot Study among Attendees of an Animal Welfare Symposium
Attitudes to animals are linked to beliefs about their ability to experience pain and suffering, their cognition, and their sentience. Education and awareness-raising play a pivotal role in
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10/04/2018
• #Movement: Animal Rights