Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach
This research is focused on studying the impact of ethical marketing practices on value- adding product sustainability and customer brand relationship sustainability. It further investigates the
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06/17/2021
• #Public Welfare
Italian Social Farming: the Network of Coldiretti and Campagna Amica
For the last ten years, Social farming (SF) has become an innovative practice able to connect multifunctional agriculture and novel social services for urban and rural areas in Italy and the EU. By
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06/19/2020
• #Customer Satisfaction
Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry
The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four
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01/20/2019
• #Consumer Activism
Perception of Employees of industries in Malaysia on Corporate Sustainability in Affecting Customer Confidence and Loyalty: A Case Study
This paper aims to study the perception of the employees of industries in Malaysia on their companies in applying corporate sustainability as a concept in creating an ethical brand that strengthen
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05/06/2017
• #Customer Satisfaction
Practices of corporate social responsibility in the UAE banking sector: An assessment
There is a conspicuous lack of research on Corporate Social Responsibility (CSR) practices undertaken in the United Arab Emirates, more so in the banking sector. This paper attempts to fill the gap
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06/18/2021
• #CSR Practice
Putting Words into Action: Marketing Organic Products with Existing Brand Associations
Purpose: the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty. Methodology: It is
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06/21/2016
• #Marketing
A Marketing Communications Framework for Small Political Parties in Developed Countries
Purpose This research aims to undertake a business theory application into the political marketing context, examine the degree and nature of its theoretical and practical compatibility, and develop a
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12/2008
• #Developing World
A Preliminary Strategic Marketing Framework for New Product Development
This article responds to the identified considerations and gaps in existing research on the way a new idea is transformed into a market-accepted new product. Utilizing the findings of an extensive
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12/2011
• #New Products and Services