Exploring leadership as catalyst for unlocking social capital in the survival of a state-owned company
Purpose: Social capital (SC) has been studied in economics, politics and organisations. Understanding SC can help the leadership of state-owned companies (SOC) foster quality relationships with
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08/31/2021
• #Business Practices
Rethinking the British Anti-War Movement 1914-1918: Notes from a Local Study
Based on extensive research into the 1914-1918 anti-war movement in Huddersfield, West Yorkshire, this study sets out to examine the proposition that Huddersfield was a 'special place' in the
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2003
• #Public Welfare
An Exploratory Study of Product and Brand Positioning Typologies with Respect to Pharmaceutical Companies
Research objectives; Pharmaceutical Companies are adopting various positioning strategies. The current research paper is based on conceptual understanding of various positioning typologies with
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2014
• #Research and Development
Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa: An enlightened marketing perspective
The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened
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08/12/2020
• #Marketing
Towards a model of conscientious corporate brands: A Canadian Study
Purpose This paper attempts to validate a conceptual model for Conscientious Corporate Brands (CCB) by exploring environmental and climate change issues together with perceptions of the internal and
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Multiple-criteria decision-aiding framework to analyze and assess the governance of sustainability
Past and present disasters and scandals, such as the BP Deepwater Horizon oil disaster in the Gulf of Mexico in 2010, the Servier Mediator (Benfluorex) scandal in 2009 and the Enron collapse in 2001,
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05/22/2013
• #Corporate Governance
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: the Ethical Brand that Exploded and then Imploded
Ethical Corporate Marketing-as an organizational wide philosophy-transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being
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06/23/2011
• #Marketing
The Influence of Marketing Ethics and Consumer Ethics on Consumer Behaviour and Decisions Before and During COVID-19 Pandemic: A Literacy Study
One of the focuses of marketing in a company is how to achieve customer loyalty. That is reflected in how companies maintain brands, consumers, and product-consumer relationships. In some cases,
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07/14/2021
• #Marketing