Building Brand Equity through the Influence of Corporate Social Responsibility (CSR) A Case Study of Hollard Insurance- Kumasi
Corporate Social Responsibility (CSR) is an important part of every business entity and as such has been described as a tool to build the brand equity of a business. Thus, understanding its
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02/08/2017
• #Corporate Social Responsibility
Ethical commodities as exodus and refusal
At the same time as brands and branding dominate our contemporary mode of capitalism, brands also claim an ethical position based on a critique of their competitors (Lury, 2004; Arvidsson, 2006).
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The ethics of branding: Branding ethically or ethical branding?
Ethical brands have risen to prominence in recent years as a market solution to a diverse range of political, social and, in this case most interestingly, ethical problems. By signifying the ethical
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2014
• #CSR Practice
Is Ethical Finance the Answer to the Ills of the UK Financial Market? A Post-Crisis Analysis
The 2008 financial crisis exposed the dark side of the financial sector in the UK. It brought attention to the contaminated culture of the business, which accommodated the systemic malpractices that
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07/22/2016
• #Financial Lending
Visuality as Greenwashing: The Case of BP and Deepwater Horizon
We use a visual semiotic approach to explore how BP utilized the power of the visual after the 2010 Deepwater Horizon disaster. Through the careful construction and use of images on its corporate
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2017
• #Greenwashing
Corporate social responsibility and corporate foundations in building responsible brands
This article analyzes corporate brand management in companies that enforce a policy of corporate social responsibility (CSR) while also operating a corporate foundation that shares the same company
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04/26/2016
• #Corporate Social Responsibility
A framework of innovation for large organisations in India: A grounded theory approach
In the rapidly changing business environment, large organisations have become susceptible to their young, agile, frugal competitors who are rapidly making a dent in their established territories.
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06/2013
• #New Products and Services
Handbook of Brand Semiotics: Introduction
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives
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